Senior Content Specialist
Legg Mason Investor Services, LLC
London, GB
34d ago


Legg Mason is seeking a Senior Content Specialist to join the Global Content Team within our Global Marketing and Communications ( GMAC ) group.

As Senior Content Specialist, you will partner with GMAC’s Client Experience team to serve as the conduit to Global Content and lead the development of compelling, consistent and clear product messaging with an unyielding desire to ensure clients’ needs are met with timely, relevant, and impactful information.

The Senior Content Specialist will coordinate a variety of marketing resources to ensure our distribution partners have both the knowledge and tools required to articulate our investment offering.

Collaboration across subject matter experts in our Product, Product Specialist and Affiliates is key in developing concepts, overseeing the writing, proofreading, and editing marketing materials for internal and external audiences across a broad range of initiatives and programs.

Key Responsibilities :

  • Understand, refine and clearly articulate the needs of our Client Experience and Sales teams in their efforts to drive engagement, adoption and growth for those products sold within our U.
  • K. and European markets to the broader Global Content team

  • Manage the production cycle of high-quality standard product materials and ensure delivery in accordance the requirements of International Distribution.
  • Materials include : pitch books, bespoke presentations, sales aids, fact sheets, product web pages, and promotional content for product campaigns and webcasts.

  • Work with Client Experience, Product / Product Specialists and our Affiliates to build / source relevant product and thought leadership content for various International client audiences and in variety of differing mediums
  • Partner with investment writers to translate sophisticated investment concepts from Legg Mason’s nine affiliated investment managers into concise, compelling copy focused on solving the challenges of Legg Mason’s intermediary and quasi-institutional clients
  • Leverage key thought leadership and research generated by our nine affiliated investment managers to bring timely insights in support of the key sales initiatives
  • Build and maintain strong, positive relationships with internal partners (marketing colleagues, product, product specialists, affiliated investment managers, and sales) to achieve collective objectives
  • Collaborate with Client Experience team to develop content to enhance marketing collateral in support of sales efforts
  • Works alongside product and Client Experience to identify issues and opportunities and engage other areas of the organisation to ensure strategic alignment and clarity of message
  • Ensure consistency in Legg Mason’s voice, key messages and editorial style across materials developed
  • Enforce superior quality control to ensure the accuracy of all content as well as consistency with Legg Mason’s nine affiliated managers
  • Ensure content meets all compliance and legal requirements
  • Update and communicate editorial calendar to all relevant colleagues, notably UK / Europe Client Experience, Global Marketing and Communication, and sales organisation
  • Share learnings with marketing, sales and product colleagues; apply to the development of future initiatives
  • Continuously seek to rationalise existing content and collateral based on usage metrics, sales feedback and assessment of relevance
  • Qualifications : Skillset


  • Five or more years of investment product marketing experience within an asset management organization
  • Confident self-starter with proven leadership experience and ability to work in a matrixed organization
  • Strong written and oral communication and interpersonal relationship skills
  • Ability to prioritize in a fast-paced environment
  • Experienced writer in financial services and products, capital markets and economic trends
  • Listens actively; recognizes and reinforces good ideas
  • Thinks creatively and strategically first, then thinks tactically
  • Highly organized
  • Builds relationships through effective collaboration
  • Strong attention to detail and demonstrated ability to meet deadlines
  • Comfortable with Microsoft Word, PowerPoint, Excel
  • Mindset

  • Creative thinker able to turn concepts into compelling messaging for various audiences
  • Intellectually curious
  • Likes to solve problems / multi-dimensional thinker
  • Thrives in a fast-paced environment, juggles multiple priorities
  • Willing to constructively challenge status quo
  • Readily acknowledges mistakes and learns from them
  • Holds oneself accountable; goes the extra mile to get the job done
  • Open to new ideas
  • Experience & Qualifications

  • Demonstrated success in the development of multi-faceted, comprehensive product marketing campaigns in asset management
  • Bachelor’s degree or equivalent experience, MBA or equivalent desirable
  • Around 7+ years financial services marketing experience, preferably in asset management
  • Company Overview

    Legg Mason is a leading global asset management firm that offers rewarding career opportunities for individuals who share our core values : integrity, collaboration, and passion for results, empowerment, and a commitment to our profession.

    We have a presence in every major financial center across the globe, and we look for exceptional professionals who want to shape a rewarding career through intellectual curiosity, leadership, and team-

    oriented approach. If you are passionate about the investment business and about building your future with one of the industry's premier firms, consider the opportunities at Legg Mason today.


    Legg Mason offers a competitive salary and annual discretionary bonus (dependent on company and individual performance).

    A comprehensive benefits package including; medical insurance, dental insurance, pension and much more.

    Looking for work-life balance? We understand juggling work and home can be challenging, and that is why, when possible, we strive to offer employees a level of flexibility to balance home life with work.

    Data Privacy Notice :

    Information Collected & Usage

    As the data controller, Legg Mason & Co (UK) Limited, Legg Mason Investments (Europe) Limited, or Legg Mason & Co., LLC, (collectively, Legg Mason ), as applicable, take the security and confidentiality of your personal data very seriously.

    We explain below what personal data we may collect and how we use and safeguard that personal data.

    Personal Data Collected

    To process your Application

    Your contact details and information relating to your employment history, education, and personal background, like professional skills and experience.

    Further personal information may also be provided in your application documents.

    To help us to satisfy our legal and regulatory obligations

    Diversity information in the initial application process as well as credit history and criminal or civil background screening information as described below.

    To monitor our pathways to recruitment and the effectiveness of our online advertisements

    Your device's IP address

    Information Storage & Transfer

    By submitting your personal data, you agree to the transfer, storage or use noted here.


    Your personal data will be retained by Legg Mason for six months, or longer in accordance with our legal obligations, including, but not limited to, our data and record retention policy.

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), including the United States.

    It may also be processed by staff operating outside the EEA who work for us, one of our group companies or for one of our (or our group companies') suppliers.

    These non-European Union countries may not have the same or equivalent data protection laws as the European Union. If such transfer occurs, we will ensure that such processing of your personal data is in compliance with applicable data protection laws.

    If you are successful in your application, further information will be requested from you (including but not limited to credit history and criminal and / or civil background screening information).

    This Privacy Notice is part of our larger Privacy Policy. For further information, including but not limited to, Information Security, Changes to the Privacy Policy and Contact Information & Data Subject Rights Requests, please see our main .

    If you wish to exercise any of the rights you have in respect of your personal data, including but not limited to, your right to access, amend / rectify, erase, port, restrict or otherwise object to our use of your personal data as described here, you should advise Legg Mason by email to

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