Marketing Analyst
babylon
London, UK
2d ago

We are a team on a mission, to put accessible and affordable healthcare in the hands of every person on earth. Our mission is bold and ambitious, and it’s one that’s shared by our team who shares our values, to dream big, build fast and be brilliant.

To achieve this, we’ve brought together one of the largest teams of scientists, clinicians, mathematicians and engineers to focus on combining the ever-

growing computing power of machines, with the best medical expertise of humans, to create a comprehensive, immediate and personalized health service and make it universally available.

babylon was included in WIRED’s 2016 Top 100 Hottest Startups in Europe and CB Insights 2017 Global AI 100’ list. Fortune Magazine included babylon in their 2017 list of ’50 Companies Leading the AI Revolution’, the only listed company using AI in healthcare delivery.

At babylon our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare.

We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time Your work will be focused on informing Marketing decisions on how we can most effectively acquire and retain users.

You will apply your expertise in quantitative analytics, performance marketing, predictive modeling, data mining and visualisation to shape business insights and drive strategic decisions.

High quality analysis to measure the effectiveness of marketing campaigns and generate learning for the future campaign Design and set up online and / or offline experiments to test well defined hypotheses and inform optimisation decisions on marketing spendSegment audience base and drive an improved understanding of user cohort, churn and LTVCollaborate with business stakeholders, identify key marketing levers and help define marketing KPIs Build business dashboards, enable marketing to track performance through automated reporting with the goal to help business self-

serveWork cross-functionally with Engineering, performance marketing and third party providers to ensure we collect and track the right data for measurementWork closely with Finance and Marketing to optimise B2C pricing and promotions

We’re looking for :

  • Degree in Mathematics, Statistics, Computer Science or a related field
  • Solid grounding in SQL
  • Proven experience using Tableau or other industry standard visualisation tools to build automated reporting Analytics
  • Experience in customer insights, marketing channels, experimentation (e.g A / B tests), or attribution etc.
  • Knowledge of statistical methods and predictive modelling techniques
  • Knowledge of digital marketing technologies
  • Experience working cross-functionally in a fast moving, client-delivery orientated environment.
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