Senior CRM Associate
National Retail Federation
London, NA, United Kingdom
26d ago

Posted : January 24, 2019

Position Title : Senior CRM Associate

Company Name : Ralph Lauren

Ralph Lauren

  • You will be part of the European Marketing Team to continuously step change the European Wholesale CRM strategy (strategy for department stores and online retailers), achieve internal buy-
  • in and negotiate it with the key clients.

    step change the European Wholesale CRM strategy

    Entry Level :

  • Your role will also include the analysis of Wholesale Customer Intelligence (Customer profile and behavior analysis, Modeling, Email-
  • Social Media- and Digital performance, etc) in close partnership with the company ??s Direct-to-Consumer business units.

  • The candidate will be in charge of Marketing budget planning and management for Wholesale CRM investments across Europe.
  • In addition to your CRM role, you may be assigned to build and implement a Regional marketing strategy in the company ?
  • s wholesale distribution. This part of your role would encompass Marketing planning (regional consumer knowledge and business strategy, in-
  • store and online marketing, events, partnerships), Creative concept developments, and Business analytics..

  • The role requires someone with strong analytical strengths, business mindset and an entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal (Media & PR, Sales, CRM, Creative-
  • and Product teams) as well as external partners (department stores, agencies).

    strong analytical strengths, business mindset and an entrepreneurial spirit

  • Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and ?
  • feel ?? for luxury, strong interest in digital innovation and social media, and the ability to inspire change and drive excitement.
  • genuine passion and ??feel ?? for luxury, strong interest in digital innovation and social media, and the ability to inspire change and drive excitement.

  • Define the CRM strategy for Ralph Lauren ??s European Wholesale distribution in line with the company ??s CRM ambitions and processes, as well as the brands ?
  • global strategy and guidelines.
  • Think broadly at building an omni-channel customer journey, by collaborating with Media team and RL owned channels Email teams.
  • Manage the relationships and be first point of contact of key wholesale clients to negotiate the Marketing & CRM plans and to ensure that our brand share of voice remains high within our key distribution
  • Execute roll-out of plans with excellence, offline and online, and drive the cross-functional collaboration with teams involved in achieving this.
  • Provide ongoing analysis & key insights to prove campaigns effectiveness & ROI
  • Ensure good understanding of customer data, sales and buying performances and use it to enrich communication plans
  • Manage, track and assess budgets and costs of programs with key stakeholders
  • Identify innovative big ideas to communicate the brand that will guarantee strong awareness & engagement on the brand
  • Proactively stay up to speed on on / offline competitive activity trends to drive innovation
  • Bachelor ??s degree and above
  • work experience in CRM at an international Tech, fashion, lifestyle or FMCG company, on top Marketing experience is a plus
  • Strong analytical skills
  • Knowledge about digital and social media landscapes and customer KPI tracking
  • Ability to work in a multi-cultural environment and passionate about understanding consumer needs and digital / social trends
  • Entrepreneurial spirit
  • A results driven approach and ability to deal with a fast paced environment and to manage multiple tasks simultaneously while meeting tight deadlines
  • Team player attitude
  • A creative thinker, with the ability to push out the edges of what can be done
  • High verbal and written communication skills with ability to clearly articulate strategies and goals
  • Computer literate with excellent Excel and PowerPoint knowledge, knowledge of CRM software are a big plus.
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