Social Media Manager
Pai Skincare
London, United Kingdom
15d ago


Over the last decade, Pai Skincare has helped thousands of people with sensitive skin. Our mission is to help millions.

Launched by Sarah Brown in 2007 as a solution to her own sensitive skin, our award-winning products are manufactured in west London and distributed directly to ecommerce customers all over the world, and international retailers such as Sephora, John Lewis and Bloomingdales.

We're not just a product company, but are also here to educate and empower people with sensitive skin. Our team is made up of people who get our mission and want to tell our story with passion, creativity and authenticity.

This is an amazing opportunity for an energetic, results-driven Social Media Manager who can nurture an engaged global community and help us achieve ambitious growth targets.

You'll be excited by working in a dynamic, fast-paced environment - and motivated by the opportunity to be a key figure in helping Pai stand out in a crowded market place.

You'll be up to date and keen to try the latest platform innovations, have an innate instinct for great content, and be a trusted brand guardian and safe pair of hands for Pai's public image and reputation.

Roles & Responsibilities

  • Responsible for organic performance of all social media channels - including Instagram, Facebook, Pinterest, YouTube, Twitter and LinkedIn.
  • Setting strategic direction for each channel based on KPIs and key objectives.
  • Conceive, manage and schedule campaigns and content across all channels. Ensure it's high quality, engaging, and does justice to the wealth of unique and interesting facets of the Pai brand and business.
  • Create relevant content - including shooting, editing and copywriting.
  • Liaise with Marketing, Ecommerce and Business Development teams to ensure key activities are covered in content calendar.
  • Foster and engage a thriving community, and maintain a solid service level agreement to manage comments, messages and other interactions.
  • Report on KPIs and content performance, as well as providing platform insights such as competitor activity, key trends and customer feedback.
  • Working with our Digital Marketing Manager to ensure cohesive and effective paid and organic social strategies and activities.
  • Manage and foster relationships to help meet social media KPIs and key objectives - including influencers, brand partners and content creators.
  • Skills & Experience

  • Minimum 2 years in a Social Media-related role.
  • Highly creative, innovative and resourceful.
  • Passionate about social media and possesses a strong knowledge of the latest trends and technologies.
  • Excellent interpersonal skills, confident building strong professional relationships with a variety of people.
  • Impeccable copywriting skills and quick to adapt to new tone of voice.
  • Strong aesthetic eye and content management experience. Content creation experience beneficial, plus knowledge of supporting editing apps.
  • Great problem-solving skills and ability to think clearly and calmly when challenged.
  • Reporting & data analysis skills, strong commercial acumen.
  • Experience managing Social Media agencies beneficial.
  • Salary

    Competitive, dependent on experience.


  • Share options after one year's employment
  • Free weekly yoga
  • Free skincare
  • Monthly company lunch.
  • Apply
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