Global Client Partner
GroupM
London, United Kingdom
4d ago

Job Title

Global Client Partner

Location

Red Lion Square, Holborn

About Finecast

Finecast operates under the core belief that TV remains the most powerful medium for advertisers and that technology will secure its future.

The company launched in 2017 as a disruptive presence in addressable TV and is now the premier Advanced TV media provider in the UK.

Finecast enables advertisers to precision-target audiences watching TV content across multiple on-demand, linear and live streaming TV environments including broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement.

In addition to driving valuable incremental reach for traditional TV advertisers, Finecast experts help smaller and newer advertisers unlock fresh opportunities for efficient, focused, targeted TV campaigns.

The company is known for its proprietary data and technology, strategic partnerships in the broadcaster and TV ecosystems, and outstanding media performance delivered to a wide range of clients.

As the world's first addressable TV ecosystem, Finecast marked a significant milestone for its parent company, GroupM.

Finecast Global Expansion

Finecast plays a significant role with global agencies in the WPP network as the addressable TV expert, further advancing offers in the OTT and programmatic television media space.

To date, the company has worked with more than 400 brands and has 6,000+ live campaigns. It has brought its advanced addressable capabilities to a wide spectrum of brands, from smaller local companies to progressive and ambitious brand marketers from large global brands like Unilever, P&G, Volvo, Sony, and Mars.

Finecast is currently live in seven markets - UK, Australia, USA, Canada, Germany, Taiwan and Indonesia with four further market launches planned for Q1 / Q2 2021.

After successfully raising the bar for reach, results, and measurement in addressable TV, Finecast is expanding across the global stage.

It is poised to evolve into a dominant worldwide ecosystem for advanced TV.

About the team

Finecast is made up of an expanding team of 150+ (growing to over 200+ in 2021) spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.

Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the people we hire and the skillsets they bring to our business.

We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture.

There is no place for politics - Finecast is a fun, open, honest place to work where we support each other for our mutual success.

Role Objectives

Finecast is currently live in seven markets - UK, Australia, USA, Canada, Germany, Indonesia and Taiwan with five further market launches planned for 2021.

T he Global Client Partner will report to the Global Chief Growth Officer to deliver on the Finecast vision to drive market expansion through the identification and execution of viable and sustainable client opportunities.

There will be four core areas of focus :

  • The development of a global agency and client growth strategy, including but not exhaustive of the creation of a global client planning / execution framework that targets both GroupM and non GroupM clients.
  • Excellence in sector / industry strategy, creating initiatives that empower global businesses to embed addressable solutions within their marketing communications approach.
  • Building, growing, and deepening relationships with C-level and senior-level key agency stakeholders and clients.
  • Targeting of new budgets and the development of strong solution-based pitches
  • The core areas of focus include :

  • Pivotal to all market launches, ensuring that Finecast 's top 30 client growth aspirations are delivered in line with the global expansion strategy.
  • Work alongside the Global CGO to execute commercial client strategies that enable all Finecast markets to scale by year 2 / 3.
  • This will be achieved via the development of a collaborative, client growth strategy that is built with, and on behalf of the global client leadership community.

  • Integral to ensuring that the Finecast business strategy is front and centre of global client's strategies, and that Finecast is positioned as the leader in Addressable TV.
  • Leading global client pitches - ensuring that Finecast is represented as a leader in the future of television within all pitch scenarios.
  • Work with key stakeholders across all GroupM's individual agency brands - ensuring that the Finecast proposition is both fully understood and embedded at a client team level.
  • Work collaboratively and closely with the Finecast product team and the Global CGO to identify commercial opportunity within key territories that position Finecast as a key Media and Technology partner, based on top 30 client strategic requirements.
  • Work with the Global CGO to develop a Global plan to achieve sales team expansion beyond GroupM clients. Including, but not exhaustive of the following : The creation of a commercial sales model for a Pan Regional sales team, including the identification and application of best in class Pan Regional commercial sales / product / vendor strategies.
  • Develop a robust approach to the launch of a global non GroupM client growth strategy (including all non GroupM, WPP agencies - AKQA etc).

  • Develop the vision, strategy, and sales plan for the identified and agreed list of top 30 GroupM clients.
  • Develop a deep understanding of the business and marketing strategies and needs of Finecast top 30 clients, including insights into their consumers' behaviour.
  • Work with members of the global client leadership team and the senior global investment leads to cultivate and develop strong relationships with global clients in live, new and consideration markets.
  • Discover and cultivate new business opportunities and drive business growth. Contribute to the overall branding strategy, working with the global client leader community to lead cross-sector initiatives.
  • Analyse data trends and client performance with the addressable eco system, develop solid strategic sales plans, and prepare and conduct strategic pitches and sales presentations
  • Collaborate and consult with customers to optimize business growth
  • Develop case studies of successful campaigns. Share insights with customers, including campaign effectiveness and brand lift studies.
  • Serve as an advocate in the global addressable media space.
  • Work collegiately with and Inspire the Finecast Engagement Community to provide leadership and direction, coaching, guidance, feedback on approach to global client strategies.
  • Candidate Requirements

    They will be able to collaborate well internally and externally to drive projects to completion, communicate effectively to articulate ideas and vision, and manage multiple stakeholders in complex projects.

    Ideally the candidate will have experience in multiple markets.

    The ideal candidate will have :

  • A strong working knowledge of the TV advertising industry as well as the media agency landscape.
  • A strong track record of successfully managing and cultivating senior client relationships, both at an agency and direct client level.
  • Proven success in business development, client relationship building on senior level, excellent sales, and servicing skills, as is experience in solution-based selling.
  • An established network within the agency industry with significant experience in marketing and consumer communication
  • Proven ability to identify and grow revenue opportunity with a strong track record of achieving commercial goals
  • Experience in working with key stakeholder groups to educate them in positioning a new product in their existing media mix
  • Experience working across multiple markets
  • Finecast Values

    We believe that brilliant teams attract the next generation of brilliant employees. Our values matter because they set the tone for the way we behave internally and externally.

    They are real and lived every day.

    Innovate : Through creativity and vision, we evolve.

    Belong : Together we promote a sense of self-worth and fulfilment.

    Strive : We support each other's growth and development, to drive success.

    Respect : We earn respect through trust and integrity.

    About GroupM

    GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix .

    Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.

    The agencies that comprise GroupM are all global operations in their own right with leading market positions.

    The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.

    Finecast.com

    T : +44 20 7158 5000 26 Red Lion Square, WC1R 4HQ London, United Kingdom

    Finecast

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