Marketing Executive Demand generation
London - Ropemaker Place Coulsdon - Brighton Rd
This roles core objective is to create, implement and manage the demand generation marketing activities and communications for the AD&S portfolio of industry products.
Working with the Marketing, Sales and Product Directors, develop detailed action plans to achieve growth, with a clear understanding of the market, future trends and audience buying behaviours.
Communicate and collaborate with all internal stakeholders, developing go to market messaging that translates our key value propositions effectively to our target audiences.
Create and execute integrated marketing campaigns to drive awareness and lead generation for the AD&S industry products across multiple platforms and communication channels.
Effective project management across teams, including ownership and adherence of timelines and accurately track and evaluate results on overall project goals.
Lead industry demand generation activities, developing marketing plans and campaigns that support product positioning, drive leads and create sales opportunities into new and existing markets.
Measurement - Using analytics tools (Web Analytics Omniture, Eloqua, Social Media) track and analyse the delivery and performance of campaigns.
Analyse the results of all marketing activity and present findings and recommendations to the Marketing Director and key stakeholders.
Stay aligned with industry best practise keeping abreast of the latest practices, technologies and principles.
Bachelor’s degree in a relevant field of study or industry recognised qualification.
7 years’ experience in a demand generation marketing role, with reference to content marketing, account based marketing and digital marketing.
Excellent verbal and written communication skills with the ability to master our brand voice.
Solid content management experience using CMS’s / digital publishing platforms / websites, with deep understanding of presenting content in an inspiring, accurate, relevant, user friendly and commercially-aware manner.
Experience in HTML, CRM and Excel
Ideally familiar with the Aerospace, Defence and Security domain.
An analytical mind-set with a knowledge of industry reporting tools and the ability to create a narrative from raw data -
presenting this back to clients and stakeholders in a compelling and convincing manner.
Solid understanding of commercial requirements and how to turn requirements into deliverable strategies.
Ability to manage and prioritise multiple campaigns, work with a wide range of stakeholders within an organisation.
Creative and organized with strong problem-solving skills, attention to detail, excellent communication skills, and time management abilities.
It is the policy of IHS Markit to provide equal employment opportunity (