Manager, Strategy and Planning London, England
GroupM
London, England
6d ago

ABOUT THE ROLE

The Strategy & Planning team at Xaxis UK is a critical nexus point between our Growth and Operations Team.

Positioning Xaxis as a trusted partner to our agencies and clients, the Manager, Strategy & Planning strives for driving and delivering excellence in Strategy & Planning and is responsible for owning the plans and brief responses for their accounts.

KEY AREAS OF RESPONSIBILITIES

1) Assist with the development of market leading strategic plans & recommendations

2) Excellence in brief response delivery

3) Effective ways of working

REPORTING LINES

Reporting to Director, Strategy & Planning.

KEY AREAS OF RESPONSIBILITIES

1) Assist with the development of market leading strategic plans & recommendations

  • Support the Associate Director with the delivery of strategic, market leading, and data driven recommendations and proposals.
  • Gain a strategic understanding of our clients business and KPIs to provide strategic and holistic planning recommendations.
  • Contribute to the continuous evolution and development of our market leading planning frameworks that align to our agency frameworks.
  • Gain an understanding of how to put data and AI at the heart of our proposals and strategic recommendations to ensure a strong data story is embedded into our client proposals.
  • Develop expert knowledge of DMPs and other audience led planning and marketing platforms and deliver audience analysis to support planning recommendations.
  • 2) Excellence in brief response delivery

  • Manage the end-to-end delivery of brief responses (inc. audience build, liaising with key partners) that meet client objectives and align with activation best practices for your accounts and campaigns.
  • Provide consistent storytelling in proposals sent, that align closely to the requirements of clients.
  • Partners with Client Leadership on proposals to advance clients activation within Xaxis.
  • Adhere to quality controls in place to maintain standards across all outputs.
  • 3) Effective ways of working

  • Develop an in-depth knowledge of our competitors in order to differentiate the Xaxis offering.
  • Partner with Client Leadership to build a deep understanding of our client knowledge / context, matching that with Activation expertise to deliver responses to clients that are innovative and market leading.
  • Collaborate with Product and Activation to gain a deep understanding of our product set, what can / cant be delivered across each product and ensure your plans and responses adhere to these parameters.
  • Work closely with Product and Services and Data Teams to deliver effective data stories to support idea iteration and planning direction.
  • Proactively build strong working relationship across Xaxis UK to enable excellence in delivery.
  • Proactively share your latest learnings with your direct and wider team.
  • Instill a collaborative and effective one team ethos within your team, the wider Xaxis, GroupM UK and Xaxis Global and EMEA business to deliver client growth.
  • WHAT WERE LOOKING FOR FROM YOU

  • An eagerness to develop their strategic thinking and understand how to translate the Xaxis story into a clear solution for clients.
  • A passion for storytelling and building proposals and planned recommendations.
  • Demonstrated ability to lead by example on the core Xaxis values.
  • Passion for embedding data, AI and analytics into client proposal to deliver value to clients.
  • Passion to leverage market knowledge to position Xaxis as the market leading solution for clients.
  • Can build and maintain effective relationships based on trust and integrity.
  • Exceptional stakeholder management and bringing teams together to solve for client needs.
  • An active listener that can quickly become a trusted partner with clients and agencies at all levels of seniority.
  • A problem solver that can resolve conflict and client pain points through diplomacy and tact.
  • Strong and effective communicator across all levels; can translate technical and complex points to non technical audiences and coach others to do the same.
  • Ability to establish and maintain effective relationships both internally and externally.
  • ROLE REQUIREMENTS

  • Passion in building strategic programmatic proposals to clients.
  • Proven experience in embracing the core Xaxis values.
  • Passion to tell a compelling story whilst maintaining a client centric outlook.
  • A good understanding of programmatic and the use of data and AI to drive campaign performance, in order to bring together the best solutions and proposals that takes onboard activation best practices.
  • Planning tools and data platforms expert.
  • Excellent communicator and comfortable with handling stakeholders at various levels of seniority.
  • Comfortable at building relationships through trust and integrity with clients and partners.
  • CORE XAXIS VALUES

  • DE&I : Supports diversity within the team, proactively looking for opportunities to work with individuals from diverse backgrounds.
  • Serves as an advocate for inclusion, showing tolerance and respect for others and encouraging them to share diverse perspectives.

  • Innovative : Suggests well-formed ideas and solutions that improve processes and ways of working for self and the team.
  • Considers and challenges how different approaches to an existing process or method might be better, helping to implement new ideas.

  • Accountable : Conveys a consistently proactive approach to initiating and owning work, contributing to team's effective performance.
  • Drives through work and achieves excellent results; is quick to make things happen.

  • Collaborative : Develops long-lasting relationships within and across teams through initiating regular contact. Demonstrates a consistently collaborative approach to team objectives and articulates a common purpose and intentions.
  • Focused : Regardless of the distractions, consistently delivers on commitments and makes things happen. Prioritises and focuses on important team objectives and delivering to stakeholders.
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