CRM marketing manager
C&M Travel Recruitment
London, London
2d ago

CRM marketing Manager - Required for this niche travel company based in central London. They are looking for an experience CRM marketing manager from the travel industry and will pay up to £40,000 plus benefits.

A mix of office and home based.

CRM marketing managers duties

  • UK / EMEA SalesForce SuperUser / local DPO
  • Data selection and formatting to execute targeted and segmented DM and email campaigns
  • Track and monitor performance of activities, providing regular ROI reporting
  • Working with global CRM team and CSC to ensure database hygiene, admin and management tasks are carried out on a regular basis
  • Ongoing management of the contact strategy, and map customer touchpoints and booking journey
  • Provide regular updates on planned CRM activities, and align with offline and digital activity
  • keep up to date with latest CRM developments, recommending and implementing process improvements where appropriate
  • Aware of latest legislation relating to direct marketing, including the DPA and GDPR
  • Close internal interaction with local marketing team and global CRM team
  • CRM marketing managers skills required

  • Strong background in a relevant CRM role, this must be in the travel industry
  • Qualification in marketing
  • Expert knowledge of SalesForce & Marketing Cloud
  • Commercial understanding of how data contributes to results
  • Good knowledge of relevant data legislation
  • Professional level in Microsoft Office
  • Analytical in approach
  • Additional information

  • Mixture of office based and homeworking
  • Benefits including pension and healthcare after 3 months probation
  • If you are interested in the above role please send your cv to quoting DT55209

    Don't keep a good thing to yourself

    We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

    C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates.

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