Account Manager - WMB
GroupM
London, England
12d ago

Future Makers

In 2018, GroupM merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency one of the largest in the world.

WAVEMAKER exists to be Future Makers : to build brands that pioneer the future, inspire society and move customers to action.

What started with a blank page and a fresh perspective has resulted in building an agency of future.

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow.

Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys.

Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform.

So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.

Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -

  • passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new;
  • our people are the brains, the data experts and the thinkers of the GroupM family.

    WAVEMAKER is a leader in its field. We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.

    Our vision is simple : To become the most distinctive and admired media, content and technology agency in the world.

    The future is not only coming, it’s now.

    JOB SPECIFICATION

    Job Title : Account Manager WM Business

    Reporting to : Account Director

    Role context :

    We are a small but fast-growing and team responsible for B2B clients across the agency and focused on developing our division of unique and independent division of Wavemaker.

    The approach we have for our clients is unique in market given that we have the backing and power of GroupM, whilst still being small and agile enough to react quickly to client demands and requirements.

    We communicate with humans rather than businesses, (decision makers are consumers after all!), and rather than focus on tried and tested marketing methods, we are focused on keeping ahead in terms of new media solutions (cross-

    channel) to ensure we are challenging our clients to find new ways to reach their audiences and grow their business.

    We are currently looking for an Account Manager to join the team and work across a number of key accounts supporting a dedicated Account Director.

    The role will involve strategic campaign planning across Brand and digital channels. As Account Manager you will lead a Senior AE, Account Executive and team apprentice, and focus on developing their basic skills in media planning and activation, in support of the Account Director.

    The focus of the role will be to deliver excellence in strategic planning and execution of all relevant channels for our clients, therefore cross-

    channel experience would be beneficial, as well as experience in client service.

    The role is a newly created position to support on-boarding of some new business acquisitions and will require a self-motivated and entrepreneurial individual who is able to hit the ground running and build strong relationships with our client base as part of our dedicated team and agency within an agency’.

    As a small team we contribute to the development and growth of the WM Business proposition, so we are looking for entrepreneurs an individual that can interpret future media trends and translate them into opportunities for our clients.

    This role encompasses more than most out there, with responsibility across multiple clients and markets, and the autonomy to build and run your own way of working.

    We are looking for someone who is ambitious, driven and looking to broaden their skillset working in an end to end team, fast-

    paced and dedicated team.

    Client Service :

  • You will work with the Account Director to produce and present high-level media strategy and rationales, media plans, and results to clients
  • Day to day client liaison across strategy, campaign and account management and problem-solving you will be the go to point of contact and support the Account Director in delivering best in class media solutions based campaign objectives
  • You will work with junior members of the team to manage regular client updates, including competitor analysis and industry news
  • Working with the Account Directors you will present at monthly and quarterly business reviews
  • Strategy & Planning :

  • Your core role will be to translate strategy into gold standard media plans for each of your clients
  • You will work with the Account Director in taking client briefs and creating innovative media strategy and plans to demonstrate how you will deliver quantifiable business outcomes
  • You will be required to provide KPI projections, benchmarks and forecasts for your channels in response to client briefs
  • You will need a good working knowledge of key industry planning tools and platforms (e.g. TGI, Comscore, Hitwise, GBI etc.
  • to enable you to build robust plans and rationale documents that justify your media selections

  • In conjunction with your client and Account Director you will support in developing case studies each quarter to be entered into annual specialist awards (e.
  • g. B2B Marketing, Mobile Media Awards, Media Week Awards etc.)

    Commercials :

  • Ensure all of your accounts and your executive(s) are booked onto the system correctly, reconciled within the monthly window, that financial queries are addressed in a timely manner and that Wavemaker financial processes are followed correctly, especially in relation to SOX compliance, plan approval & PO receipt / reconciliation
  • Work with the Client Leads to ensure you and your executive(s) spend the right amount of time on each client
  • Develop strong negotiation skills to construct deals which maximise value both for clients and Wavemaker and help your executive(s) to build on their own skills in this area
  • Work closely with Trading & Barter teams to identify new opportunities to help meet commercial objectives for your clients and Wavemaker and ensure that all your plans and that of your team are shared with them prior to being shown to clients
  • Be fully aware of all Wavemaker / GroupM deal partners and priorities and have a good understanding of their individual capabilities
  • Ensure timesheets are up-to-date and accurate for yourself and your executive(s) each month
  • Team Management

  • Lead and line manage your executive(s)
  • Responsible for the training and development of your executive(s) with support from your Client Lead
  • Accountable for the workflow and quality of work of your executive(s), ensuring that they deliver work on time and to a high standard that is aligned to your client’s overarching media strategy
  • Innovation & Collaboration

  • Help your team to leverage key media owner relationships and client data insights in order to produce work which drives tangible business results for our clients
  • Develop strong relationships with relevant media owners at an appropriate level, as well as other external agencies on your clients’ businesses in order to extract the best value and opportunities for your clients
  • In conjunction with your Account Directors, work with key media owners and other WAVEMAKER deal partners to identify new products and features our clients should be testing, betas, media firsts etc.
  • to ensure your clients activity is best in class

  • Work with your Account Directors to produce case studies with key partners to demonstrate our capabilities and expertise across multiple B2B industries
  • Actively seek out new trends, industry news / updates and product launches and share with wider team, related to b2b where possible or reacting consumer trends which are transferable (encourage this behavior from your junior reports)
  • Technical Skills & Experience :

  • A solid background in digital media is essential, with good planning and / or activation experience across the following channels : All Digital, Print, Radio / Digital Audio, OOH
  • Extensive knowledge of and experience of using DCM (both trafficking and reporting) and other digital ad servers
  • Strong working knowledge of eTelmar, Addynamix & Comscore
  • Strong presentation skills and a high level of articulation are essential
  • Expert Excel knowledge
  • Strong client management experience, relationship building and trouble-shooting
  • GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity it’s about belonging.

    We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

    If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK GroupM.com.

    Apply
    Add to favorites
    Remove from favorites
    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form