Head of Marketing and Business Development
Anderson Strathern
Edinburgh, Great Britain
5d ago

We are a progressive leading Scottish law firm with a strong brand focused on taking our clients where they want to be. We have offices in Edinburgh, Glasgow and East Lothian.

We pride ourselves in providing a seamless, high quality, service delivering commercial and practical advice to help our clients achieve their personal and professional goals.

The Role

This is an exciting new opportunity to join Anderson Strathern as Head of Marketing and Business Development (BD), responsible for driving performance and managing the Marketing team and in overseeing marketing and BD across the firm.

You will have an in-depth understanding of the customer journey and know how to deploy each channel to successfully engage and acquire new clients, with a proven experience and successful track record, utilising a data-driven approach.

This role will report to the Managing Partner and the Commercial Director. You will ensure delivery by the team and collaborate with senior stakeholders on their strategy.

What you will be responsible for

  • Development, delivery and owning of the annual Marketing and BD strategy
  • Collaborating with Managing Partner, Chair and Commercial Director on firm-wide and individual team business strategy
  • Line Management of Marketing & BD team members including setting team objectives and performance development plans
  • Reporting on performance and KPI’s
  • Managing Marketing and BD budgets in line with ROI
  • Use the CRM to identify and target specific customer groups
  • Devise and present ideas and strategies to the appropriate departments
  • Organise the website, email marketing, media relations and all social channels to ensure each communications channel is delivering according to the marketing strategy
  • Managing consultants, temporary staff and agencies to enable the delivery of the communications and marketing plan and day to day activity to support the business
  • Directing the team with regard to brand and tone of voice across all communications and marketing content
  • Acting as a point of contact for the firm in all things brand and tone of voice
  • Writing articles, website content, social media content and marketing material
  • What you will need to succeed

  • CIM qualified and evidence of completing regular CPD
  • Experience in managing Marketing and BD departments in professional services
  • Experience of creating strategies and executing campaigns to drive leads
  • Minimum of 5 years Managerial experience
  • Communicating and presenting to various audiences
  • Excellent organisational skills and the ability to lead a team to produce results
  • Excellent persuading and influencing skills with the ability to present at senior level
  • Skills required

    Public Relations and Communications :

  • Media relations and editorial placement
  • Creating and delivering PR & Communications campaigns which complement the marketing strategy
  • Crisis management planning for public relations
  • Marketing :

  • Manage the marketing team to deliver the marketing strategy
  • Lead and direct the marketing strategy and reporting
  • Social Media :

  • Ability to delivering strategic direction for social media content
  • Plan and execute social media content
  • Website :

  • Ability to write for the web and online audiences
  • Use monthly reports to continually improve and optimise article content
  • Content :

  • Have a deep understanding of all audience types
  • Writing articles for a specific audiences
  • Disseminate content across relevant channels to specific audiences
  • Reporting :

  • Managing weekly and monthly reporting and reporting regularly to stakeholders
  • Experienced at using data to drive the decision making progress
  • What you will get in return

    You will be paid a salary which is competitive in the market as well as an excellent benefits package and a flexible position, you will also have the opportunity to liaise with senior stakeholders and build your career in a dynamic and energetic environment.

    What you need to do now

    If you're interested in this role, forward an up-to-date copy of your CV, Cover Letter and current salary level to recruitment andersonstrathern.co.uk

    Anderson Strathern is committed to promoting equality of opportunity and to the development of a diverse workforce.

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