Marketing Manager - new (ad)venture
HelloFresh
London
33d ago

London

HelloFresh is on a mission to transform the way the world thinks about home-cooking. Forget the hassle of supermarkets or the tiresome process of planning your weekly meals -

we deliver to your door all of the ingredients, instructions and inspiration needed to make delicious meals at home, from scratch.

Not only have we been named Europe’s fastest growing startup, but at just six years in, we’re the global industry leader.

Along the way, we’ve delivered hundreds of millions of meals to millions of households worldwide and we are passionate about disrupting one of the last industries to go online - food and grocery.

So, if you’re keen to join a dynamic and energetic team on a journey to scale with your out-of-the-box thinking and rigorous problem solving, look no further.

We have an exciting opportunity to lead the marketing for a brand new venture with high growth potential at HelloFresh UK, reporting to the new venture’s General Manager

What you will do :

  • Lead on the go-to-market activity and scaling up of a new venture in the UK, with ownership of customer acquisition, customer relationship marketing and brand
  • Be very hands on as well as managing and motivating a small team (currently 2 junior marketing people) to execute activity, test and learn, report and iterate quickly
  • Own and get the best out of the marketing budget
  • Manage and optimize digital marketing (SEM, Paid Social, Affiliates, SEO, Display, Mobile app) and offline channels (brand, PR, sales, partnerships, mail) to meet CPA, ROI, and budget goals
  • Understand and report on and forecast key metrics that drive performance of marketing channels
  • Investigate and identify high potential opportunities to test and incorporate learnings into channel strategy (e.g., audience / creative / landing page optimization)
  • Work to improve the website (and app) and customer experience journey, including A / B testing ideas and updating assets and wording, potentially working directly with the developers (depending on previous experience in this area)
  • Work closely with other members of the new venture to establish a great team and culture obsessed with creating a great product and customer experience to achieve success in the market
  • Establish internal HelloFresh network to draw on for advice and expertise; collaborate closely with global marketing team
  • What you bring :

  • Ideally 2-3 years of relevant hands-on experience managing RoI focused marketing channels for a growing B2C business
  • Very good understanding of digital channel landscape, ideally including hands-on experience in at least one of the following channels : paid search, social, display, video, affiliates, CRM.
  • Highly analytical, able to generate meaningful insight from broad data sets and effective at presenting findings
  • Experience working with websites and, ideally, developers to bring ideas to life online
  • Entrepreneurial mindset. Constantly curious and has a relentless approach to learning new things and innovating. Fast learner.
  • Highly commercial and able to confidently present a clear business case for any marketing investment, however big or small
  • A creative eye / love of brands and is able to identify and communicate opportunities for optimization through creative development
  • Ideally some experience of taking a product to market
  • Experience developing or mentoring more junior people
  • Thrives in a start-up environment, strong team player and is excited by the prospect of growing something from scratch
  • Optimism, resilience, drive and a decent sense of humour
  • Previous experience in a consultancy / finance role a plus
  • What you will get in return :

  • Competitive salary
  • 70% discount on HelloFresh boxes
  • Free local gym access (after probation)
  • Breakfast everyday
  • Desk beers every Friday
  • Pension scheme contribution
  • Fantastic social activities (we once transformed our office into a multilevel, mini golf course!)
  • If this sounds like the role for you, and you want to be a part of our fantastic team, click 'Apply' now!

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