Senior Marketing Manager
EF International Language Campuses-Summer Camps
London, UK
58d ago

Job Title : Senior Marketing Manager

Location : Chelsea office, London or Ashridge House, Berkhamsted, Hertfordshire, HP4 1NS

About us

Are you ready to become part of a global organization, with campuses in London, Boston, San Francisco, Dubai and Shanghai?

For the right person, there is endless room for growth and a lifelong career, beginning at Ashridge.

Ashridge Executive Education is one of three operating divisions of Hult International Business School. Hult is a global institution with campuses in Boston, Dubai, San Francisco, Shanghai and three in or near London.

The School's mission is to transform the lives of individuals and organisations by providing an exceptionally valuable and enduring education that brings together people, cultures, and ideas from all around the world.

Vision

Become the world’s most relevant business school

The Opportunity :

We are looking for a Senior Marketing Manager for Ashridge Executive Education at the Hult International Business School.

Reporting to the CMO, and working closely with our European sales VPs, the role will beprimarily responsible for driving the marketing activities across our European regions.

A marketing professional with a background in B2B marketing, along with an excellent knowledge of digital and content marketing, this role is an exciting opportunity to join one of the world’s leading business schools and executive education providers.

Key Responsibilities :

Based in our central London offices in Chelsea or at the Ashridge campus in Berkhamsted, Hertfordshire, the role will be responsible for campaign planning and implementation across Europe.

The position requires an excellentknowledge of digital marketing techniques, and understands the power of content in the marketing mix.

Specifically, the Senior Marketing Manager will be responsible for :

  • Content defining, writing and creating compelling content for use in international campaigns
  • Campaigns define and create relevant, timely and engaging marketing campaigns
  • Digital / Social defining, creating, executing and measuring local digital campaigns in line with central guidelines and messaging
  • Events coordination and logistics of local seminars, webinars, client conferences, and internal events and the associated internal / external communications
  • Measurement track progress against goals, identify issues,and recommend and execute on solutions for improvement. Measure and report campaign results, and work with appropriate sales for lead assignment / follow-up
  • Budget - Manage the budget of all field marketing activities
  • Skills / Experience :

  • A B2B marketing background (ideally services sector)
  • Excellent written, verbal and inter-personal communication
  • Good experience of salesforce.com and marketing automation tools, ideally Marketo
  • Competent with MS PowerPoint, Word and Excel
  • Totally fluent in written and spoken English is an absolute must
  • Personality :

  • Able to work autonomously, a natural self-starter and networker
  • Well organized, able to manage multiple tasks and projects
  • Great communicator, and able to negotiate with sales and product teams
  • Self-sufficient, prepared to work on both planning and tactical activities
  • Quick learner with positive attitude
  • Fun, friendly personality
  • Qualifications :

  • Degree educated, ideally with an additional marketing or business qualification
  • 8+ years of marketing experience
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