Media AnalystGraduate/Entry level
Kantar Media
United Kingdom, London
36d ago

KANTAR MEDIA

Leading the way in the exciting world of media research, we provide the most accurate and comprehensive intelligence on media consumption, performance and value.

At Kantar Media we power media choices. Our insight, expertise and best in class data and services help clients to measure, monitor and select the most effective media.

Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

ROLE MISSION

We analyse corporate, PR and brand coverage, helping organisations to understand their profile and the impact of their communications and marketing activities across global news in traditional and social media.

Our skilled team of analysts enable our clients to make informed decisions and to plan more effectively.

We work with a wide range of well-known companies and brands, helping them answer questions like : What kind of reputation do we have in the media?

How effective is our PR? How can I make a difference?

The Media Analyst will prepare written reports addressing specific research questions that help our clients deliver more effective marketing campaigns and reputational management.

KEY OUTCOMES

  • Analysing research findings, using analytical, numerical and IT skills to gain insight from raw information, while exercising creative judgement to see beyond the numbers
  • Drawing out key positive and negative stories, patterns and trends from data
  • Completing written reports which summarise coverage accurately and concisely
  • Compiling new data by reading and evaluating media coverage
  • Ensuring clients’ reports are completed by the deadline, which is usually monthly or quarterly
  • Quality assurance : checking data before processing, and proof-reading reports written by other analysts
  • Developing an understanding of both qualitative and quantitative research methods
  • Building market and sector knowledge and expertise, for example by reading relevant press, and keeping up to date with developments
  • CAPABILITIES

  • Impeccable written English, with strong report writing experience or evidence of writing skills developed elsewhere
  • Proven analytical ability
  • Strong Excel and Powerpoint skills
  • Strong attention to detail
  • Good communication skills and ability to liaise with other teams and partner agencies
  • Numerical skills
  • Ability to work on own initiative
  • Ability to meet tight deadlines and work to a high standard under pressure
  • Eligible to live and work in the UK
  • DESIRED CAPABILITIES

  • Foreign language skills. Preferred languages are major European, Japanese, Mandarin, Cantonese and Arabic
  • Experience of descriptive statistics, statistical packages, querying languages, statistical programming languages, or Business Intelligence packages would be an advantage
  • REWARDS

    At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles.

    Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

    APPLICATION

    We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

    To apply for a career that’s out of the ordinary, please submit your CV and cover letter explaining why you would be the best person for the role.

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