Lead Marketing Analyst
General Electric Company
Aberdeen, United Kingdom
11d ago

About Us :

GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive.

Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

It is not about your career it is not about your job title it is about who you are . It is about the impact you are going to make on the world.

You want to go into uncharted waters do things that haven’t been done to make yours and someone else's life better. GE has been doing that for decades! We will continue to do so! We are the world’s digital industrial company.

Baker Hughes, a GE company (NYSE : BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions.

Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.

BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel.

Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.

With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup inventing smarter ways to bring energy to the world.

Follow Baker Hughes, a GE company on Twitter BHGECo, or visit us at BHGE.com.

GE is committed to taking on the world’s toughest challenges. In order to fulfill that promise we rely on a culture of leadership, diversity and inclusiveness.

We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles people like you!

Role Summary :

As a member of the OFE (Oilfield Equipment) marketing team the Lead Strategic Marketing Analyst will be a key advisor to the OFE Global Marketing Director (CMO) and to the CEO and leadership team of the SPS & Services business in OFE.

Essential Responsibilities :

The Lead Strategic Marketing Analyst will be accountable for supporting functional, business, and broad company objectives.

In this role, he / she will work closely with the Senior Marketing Manager for SPS & Services to integrate, support and develop processes that meet business needs across the organization, manage complex issues within area of expertise, be involved in long-

term planning, and contribute to the overall strategy.

The main responsibilities are :

  • Lead and deliver timely and accurate market analysis and insights (market, competition & customer intelligence, and analysis)
  • Assess competitor strategy and performance and develop insights about customer priorities and future plans; evaluate implications for OFE & BHGE and make recommendations;
  • synthesise inputs related to market intelligence from regions / functions / product lines

  • Support elements of strategic planning processes (e.g. annual strategic plan / GPB Growth Play Book, portfolio analysis, capital allocation etc.)
  • Lead / participate in strategic projects e.g., evaluation of potential new markets / products, realignment of businesses, market assessment of potential acquisitions
  • Work closely with product managers to assist in the development of new products / solutions and enhancements to existing product / solutions in alignment with market needs
  • Draft the key messages (including but, not limited to value propositions) in collaboration with other functions and provide the content for Marketing material (product catalogues, brochures etc.)
  • Disseminate knowledge internally through presentations, webchats, written communications
  • Manage or contribute to relevant internal databases (installed base etc.)
  • Other activities that fall within the remit of the OFE Marketing team
  • Qualifications / Requirements :

  • Bachelor's degree from an accredited university or college or equivalent knowledge and experience
  • Proven years of experience in one or more of Oil & Gas industry (operator or equipment / service company), strategy consulting and industrial marketing / strategy
  • Basic upstream oil and gas industry knowledge and relevant experience, preferably in the subsea segment
  • Excellent analytics and problem-solving, including ability to execute projects with limited oversight
  • Excellent oral and written communication skills, including ability to synthesize complex topics into clear, simple and crisp messages
  • Fluent in written and spoken English
  • Interpersonal skills to work well with colleagues across all businesses / cultures, achieve objectives through effective influencing, and establish credibility with senior leaders
  • Ability to learn relevant tools (e.g., Salesforce.com and third party market research databases) quickly
  • Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications.

    However, non-EU / EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU / EEA candidate is available to take up the post, as the employing body is unlikely, in these circumstances, to satisfy the Resident Labour Market Test.

    For further information please visit the UK Border Agency website : http : / / www.ukba.homeoffice.gov.uk / visas-immigration / working.

    Desired Characteristics :

  • Degree in engineering or equivalent knowledge and experience
  • MBA or advanced degree in science / engineering or equivalent knowledge and experience
  • Experience in SURF
  • Graduate of GE Leadership Programs (CLP, FMP, OMLP, JOLP)
  • Locations : United Kingdom; Bristol, Aberdeen

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