Placement - Marketing Communications
Cummins Inc
Ramsgate, United Kingdom
4d ago

Description

This role will report to the Marketing Communications Specialist managing the Power Generation Markets segments and will focus on these markets.

You will gain hands on experience in our Ramsgate, Kent office and have the opportunity to work with many internal stakeholders globally across the business.

Assist in the development of the annual Marketing Communications strategy and plans

Assist in the development, management, planning and scheduling of content for social media platforms

Assist PR partner with execution of external publication, customer stories, news and press releases

Update website content when required

Manage content for marketing intranet

Assist with the management of online and print advertising

Assist in development and execution of events, including assisting with third party relationship management

Assist with literature, presentation, and display material development

Opportunity to participate in or facilitate corporate responsibility activities for marketing communications team

Assist in internal video capture and development for publishing

Ensure compliance of brand standards

Qualifications

Studying towards a Bachelor’s degree in the field of Marketing, Business Administration or relevant.

Previous work experience in the relevant fields is preferable

Interest in website development and social media marketing

Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)

Interest in video editing suites

Windows / Microsoft competencies

Message Creation - message triangle use or appropriate materials when creating communication or training materials

Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces. Provides input into the creation by participating in reviews

Metrics and Analytics Understands common marketing communications measurement tactics (Ad impressions, Trade show measures, media impressions, surveys, click-

through, conversion, time spent on page, bounce-back, etc.). Ensures these tools are being utilized

Interest and knowledge of the power generation markets would be advantageous.

At Cummins, we are dedicated to diversity in the workplace and we are committed to a policy of treating all our employees and job applicants equally.

No employee or potential employee will receive less favourable treatment because of any protected characteristic.

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