PPC Support
Smartbox Group Limited
Borehamwood, England, United Kingdom
38d ago

Location : Borehamwood

Reports to : Biddable Media Manager

We are looking for an experienced Paid Search Manger who is driven and motivated, with a strong analytical background. The focus of the role will be hands-

on campaign management to optimise the PPC campaigns to their full potential, as well as providing analytical support to the business.

Key Responsibilities :

  • Support the Biddable Media Manager to determine the paid search strategy across our two brands, taking into account best practice and paid search innovations
  • Ensure that traffic, sales and ROI targets are hit by :
  • Analysing channel performance & bid optimisation to encourage order and revenue growth
  • Performing regular campaign reviews to ensure high traffic low converting terms are looked at carefully and ad copy and website changes are made to improve performance
  • Working closely with the Buying team to ensure keyword research is done for new products and that the campaign is continually expanded and up to date
  • Working closely with the Web Trading Team look to at A / B testing alternative landing pages and landing page designs to drive ad-group conversion rates
  • Planning of seasonal campaigns
  • Development and management of budget and revenue plans with regular reporting of performance to senior management
  • Work with the organic team to build synergies between paid and organic search
  • Work on strategic marketplace analysis to ensure best product offering at best pricing
  • Analyse search trends to build business plans for new product areas
  • Look to utilise other biddable media channels to push growth, such as remarketing and shopping comparison engines
  • Produce business reporting for review by senior management
  • Requirements :

  • At least three years proven paid search experience (either client or agency side), one of which must have been for an ecommerce store
  • GAP qualified
  • Experience of structuring paid search accounts
  • Passionate about and driven by online analytics and data, able to analyse large sets of data
  • Strong knowledge and experience of Google Analytics and Adobe SiteCatalyst (preferred)
  • Experience with bid management tools, Marin preferred
  • An understanding of product feeds desirable
  • An understanding of online display advertising
  • Sound knowledge of other online customer acquisition channels
  • Results driven and passionate about ecommerce / online
  • A desire to have a broad experience of all aspects of online acquisition marketing
  • Ability to communicate effectively at all levels with good interpersonal skills and initiative
  • Disclaimer : In applying to this position, you consent to Buyagift Plc to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

    Due to the volume of applications it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.

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