Senior Press Officer – Food & Drink
leeds – asda house, Great Britain
10d ago

Senior Press Officer Food & Drink

Based at Asda House in Leeds

About the role :

Do you have the appetite for a career in food & drink PR? An exciting

opportunity has arisen for a Senior Press Officer working across food and

drink categories at Asda. The role, reporting to the Consumer Media Relations

Manager for food and drink, is responsible for generating proactive, positive

media coverage across a variety of media communications channels. This is

through management of food and drink news generation, seasonal events, photo

shoots, social influencer engagement and product placement. Working in

alignment with marketing and trading teams, the role requires a passion for

food quality and innovation and the ability to build strong relationships with

key contacts across the business to tell the Asda product story.

The ins & outs :

  • Supporting the creation and implementation of PR plans and activity for Asda
  • food and drink

  • Support with production and staging of press events for key media and social
  • influencers

  • Supporting on planning PR support for all seasonal campaigns
  • Assist in creating and placing relevant news stories that tell the Asda story
  • around food and drink

  • Management of media sampling and product placement, working with a third
  • party PR agency

  • Advise and, on occasions, respond to media enquiries about issues related to
  • food and drink

  • Support with organisation of seasonal photo shoots
  • Assist on writing press releases, briefing notes and presentations
  • Liaise with key agencies on food and drink related PR activity
  • Advise on and help to create relevant content for social media to generate
  • news

  • Keep abreast of relevant social influencers and ensure Asda is working with
  • What you’ll need :

  • Ideally, proven experience of creative, proactive media relations in a fast
  • paced, news environment

  • Natural news sense with the ability to spot a good story and potential issues
  • Excellent influencing skills at all levels across both internal and external
  • stakeholders

  • Experience of working with and managing external agencies
  • A good knowledge of food and lifestyle media
  • Apply
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