Communications Manager, B2B
Skyscanner
Edinburgh
16d ago

Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices.

We employ over 800 staff across ten offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.

4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth.

It’s a hugely exciting time for Skyscanner and the over 60m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

We are looking for an analytical, experienced and creative Communications Manager to work on scaling our marketing and growth activities for the business activities and partnerships globally.

You’ll help to shape, deliver and execute the strategy and activity for our partner side of the business, to drive growth through highly-

creative and high-performing marketing activities.

Are you an experienced communications leader? Focussed on driving awareness and increasing trust? Can you Identify innovative communications and growth techniques, test and scale them for hyper-

growth? If you have the ability to analyse the industry and market activity, interpret it and understand how to use this to drive your decisions then this could be the role for you.

Skyscanner operates in a Tribes and Squads model and we have created an operating culture where there is a high level of trust, autonomy and transparency.

Our growth managers work in autonomous teams (squads), they create their own backlog and don’t have dependencies in order to deliver to their users.

We are continually evolving an environment whereby engineering, growth, data science, and product live together and practices such as peer review and experimentation are the norm.

Core Responsibilities :

  • Develop the PR and communications strategy for the partner side of the business
  • Distil key messages from across the business and use these to inform communication plans.
  • Actively monitor competitor and peer corporate brand communication messaging and approaches, and our comparative strengths and weaknesses.
  • Make reactive and proactive communications approaches based on your research
  • Lead large multi-layered / channel communication plans and campaigns
  • Constantly seeking out leading edge developments, and innovating new creative concepts that push the boundaries of the conventional in communications techniques and channels.
  • Manage an events manager to develop the events and conferences strategy for the industry (airline, travel and travel technology) ensuring we that we have a presence in the right industry based events, with support provided on messaging for that specific audience to deliver against our overall strategy.
  • Leverage internal channel expertise (social, content) and lead collaboration efforts to achieve greater impact and coverage.
  • Lead the briefing of senior personnel and are an able and effective spokesperson. You develop key stakeholder relationships internally and externally as appropriate.
  • With external stakeholders, you lead a tailored approach to :
  • Handle media / journalist pitching and inquiries, opportunities and press exposure
  • Create strategic plans to target titles / journalists over the short and medium term
  • Manage media training requirements and understand who is best placed to speak on behalf of the company in given situations
  • Ensure our senior spokesperson time is used effectively - that we have a presence in the right global forums, at the right level, with support provided on messaging for that specific audience to deliver against our overall strategy
  • With internal stakeholders, you lead a tailored approach to :
  • Proactively manage the global industry communications and events calendar, ensuring a blend of communication approaches are used across campaigns
  • Manage the global internal communications and events network
  • We are looking for :

  • Proven experience in PR and communications in a sizable company with complex structure
  • Experience in dealing with global and regional business media
  • Have experience of working in a lean and agile environment with hands on experience of relevant techniques and tools
  • Proficient use of tools e.g. PR monitoring, Hubspot or similar email tool, Salesforce, website CMS e.g. Squarespace, Tableau, Google Analytics.
  • Analytical Skills strong attention to detail and ability to deal with ambiguity and apply logical, structured approaches to solving problems.
  • Strong communication skills, both oral and written, with ability to articulate complex ideas to a range of audiences, simply.
  • Flexible engagement style with ability to tailor according to the audience and to senior stakeholders
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