Marketing Manager, PR Focus, in Architecture and Design,
9d ago
  • Central London
  • Posted 59 mins ago
  • Salary : £28,000 - £45,000 pro rata
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    Job #3902

    Marketing Manager, PR Focus, in Architecture and Design, London

    Aim Make some noise in Architecture and Design

    2 / 3 days a week Marketing Manager

    Purpose of role :

    To develop and maintain developing and maintaining marketing strategies in accordance with agreed company objectives. Key responsibilities and accountabilities

    Strategy and planning :

  • To be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
  • To evaluate, report and feedback on all relevant data and results
  • To manage and communicate a monthly, quarterly and annual plan
  • To minimise and manage marketing costs and ensure marketing spend and investments deliver a return and have an impact within the agreed budget
  • To conduct market research in order to identify market requirements for current and future services.
  • To analyse potential strategic partner relationships for company marketing Marketing activity
  • Measure, monitor and increase volume and quality of applications via web, job boards, social media
  • Planning and implementing of promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • To develop and implement a company-wide plan to push services, working with all branches and teams in its execution
  • Overall responsibility for advertising of jobs including : improving web page hits, recruiter profile views and volume of quality ad response : working with video content alongside ad copy and implementing job alerts to support adverts
  • Maintaining and innovating the website as a key marketing tool
  • Social media

  • Increase web traffic via email campaigns and social media and to measure the
  • same using google analytics

  • Overall responsibility for social media policy including managing company presence
  • across all social media platforms and regular blogs

  • Measure and monitor Linkedin
  • Brand

  • Overall responsibility for brand management and corporate identity including
  • implementing branding across all company offices

  • Manage all aspects of print production, receipt and distribution ensuring it is aligned
  • to brand

  • Creation and publication of all marketing material in line with marketing strategy
  • Achieve frequent, timely and positive media coverage across all available media
  • including industry publications

  • Researching all relevant awards and managing the application process
  • Demonstrate technical marketing skills and company product knowledge.
  • Success how is the role measured?

  • Sales leads generated
  • Web traffic
  • Presence on social media platforms
  • Brand alignment
  • Budget vs actual marketing spend
  • Relationships with colleagues
  • Knowledge what do you need to know?

  • Industry and market trends
  • The business strategy and targets
  • Company products and service
  • Best practice social media and marketing
  • Skills what do you need to do well?

  • Technical marketing skills
  • Planning
  • Communication written and oral
  • Decision making and problem-solving
  • Personal organisation
  • Influencing
  • Attitude what mindset do you need?

  • Reliability
  • Ross Grindley Director of HAUS - BIM and Architecture BA(Hons) DipLArch Dip UD MLIRoss Grindley is Director of HAUS and has 13 years ex-

    designer experience in Architecture and worked as a professional designer for 9 years before recruitment. He has vast experience recruiting Architects, BIM Managers and BIM coordinators.

    He is a company advisor and has helped many firms grow to success.

    Tagged as : branding, Great Benefits, London, pr, social events, social media

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